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How the UK Film Council is making non mainstream films more accessible
How the UK Film Council is making non mainstream films more accessible?
- v They are improving access
- v Raising awareness
- v Increasing information
They improve access by using a few different methods, these include the DSN (Digital Screen Network), Digital Downloads, and sometimes the movie isn’t shown in a cinema instead it goes straight to DVD. Their DSN is made up of two hundred and forty digital cinema screens. Another way they are improving access is by allowing digital movie distributors to distribute the non mainstream movies via their download service, which is normally used to download mainstream movies like Pirates of the Caribbean, but to help some digital distributors, will put links to similar movies on the mainstream pages, which will help persuade customers to buy or rent the non mainstream movies such as; SunShine (about a space voyage to the sun, to release a bomb to save the world)
They raise awareness by sharing up to £4 million each year between the UK non mainstream film institutions, they do this to provide the filming companies with enough money so they can promote their films to the general public.
To increase information they; use one main website to which will include all the non mainstream films information on it, e.g. where its showing, the release date, a descriptions, a link to the films individual website as well as reviews after its released. The website is aimed at anybody who is aiming to watch, download, buy or even rent a film. The website is the one of the UK’s leading website which provides information to film fans, the website is http://www.findanyfilm.com/.
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