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Bridget Jones' Diary, The Boat tha Rocked and James Bond Casino Royale
Bridget Jones’ Diary
Bridget Jones’ Diary used above the line marketing strategies because they used movie trailers, A Flash based Website which is interactive, posters, billboards and adverts on buses, bus stops etc.
The Boat that Rocked
This film used below the line marketing even though they used adverts in cinemas and TV adverts they didn’t have a big premiere or a bus stop adverts or billboards, their website is difficult to find due to having to go through Working Title’s website, and it not actually being a website which is solely based on the film. Also you can tell it’s not above the line because there isn’t any A-Class actors of actresses in the film.
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James Bond Casio Royale
James bond movies use above the line marketing for a couple of reasons which include: a bigger budget, famous actors/actresses and its a famous and very popular film. You can tell that James Bond films uses above the line marketing because they have adverts on tv, cinemas screens, buses, billboards, bus stops, website, internet adverts. They also sell merchandise such as: posters, albums of music form the film, books, stationary. Sony sell “007” branded products such as Sony Vaio 007 laptops, phones, etc. In the film you will see product placement marketing methods such as Aston Martin cars. Viral marketing is used as well because they have interviews, reports and reviews on TV channels, social networks, and YouTube.
Bridget Jones’ Diary used above the line marketing strategies because they used movie trailers, A Flash based Website which is interactive, posters, billboards and adverts on buses, bus stops etc.
The Boat that Rocked
This film used below the line marketing even though they used adverts in cinemas and TV adverts they didn’t have a big premiere or a bus stop adverts or billboards, their website is difficult to find due to having to go through Working Title’s website, and it not actually being a website which is solely based on the film. Also you can tell it’s not above the line because there isn’t any A-Class actors of actresses in the film.
,
James Bond Casio Royale
James bond movies use above the line marketing for a couple of reasons which include: a bigger budget, famous actors/actresses and its a famous and very popular film. You can tell that James Bond films uses above the line marketing because they have adverts on tv, cinemas screens, buses, billboards, bus stops, website, internet adverts. They also sell merchandise such as: posters, albums of music form the film, books, stationary. Sony sell “007” branded products such as Sony Vaio 007 laptops, phones, etc. In the film you will see product placement marketing methods such as Aston Martin cars. Viral marketing is used as well because they have interviews, reports and reviews on TV channels, social networks, and YouTube.
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