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Marketing and Distribution
Marketing
Above the line means where the public can’t escape from see the adverts for example adverts on the side of buses. Below the line marketing is when the public can escape from seeing the adverts for example an exclusive interview of an actor or actress.
Advertising Strategies of:
2012
This film uses above the line marketing. They use advertising methods such as creating a user account on social networks and YouTube which shows videos, images etc of the video. They also plan on airing a 5 minute 38 second movie trailer across every major USA and Canada TV network. They spent $200 million on producing the film, of which half is normally spent on marketing the movie. American magazine ‘Variety’ says "The stunt will put the footage in front of 90% of all households watching ad-supported TV, or nearly 110 million viewers. When combined with online and mobile streams that could increase to more than 140 million"
Bunny and the Bull
Bunny and the bull uses below the line advertising,. They have a website, Facebook and Twitter page, but fans will have to search for these website if they want to know about the film.
A Serious Man
The film uses similar types of marketing to Bunny and the Bull, it is below the line. It has a website, trailers and social network pages but unlike 2012 you don’t see the adverts everywhere and you can escape from seeing them.
Above the line means where the public can’t escape from see the adverts for example adverts on the side of buses. Below the line marketing is when the public can escape from seeing the adverts for example an exclusive interview of an actor or actress.
Advertising Strategies of:
2012
This film uses above the line marketing. They use advertising methods such as creating a user account on social networks and YouTube which shows videos, images etc of the video. They also plan on airing a 5 minute 38 second movie trailer across every major USA and Canada TV network. They spent $200 million on producing the film, of which half is normally spent on marketing the movie. American magazine ‘Variety’ says "The stunt will put the footage in front of 90% of all households watching ad-supported TV, or nearly 110 million viewers. When combined with online and mobile streams that could increase to more than 140 million"
Bunny and the Bull
Bunny and the bull uses below the line advertising,. They have a website, Facebook and Twitter page, but fans will have to search for these website if they want to know about the film.
A Serious Man
The film uses similar types of marketing to Bunny and the Bull, it is below the line. It has a website, trailers and social network pages but unlike 2012 you don’t see the adverts everywhere and you can escape from seeing them.
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