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Distribution - Licensing, Marketing and Logisitics
1. Licensing
Licensing is when your product is given a certificate, for example a film being given a 15 or a violent game being given an 18 because it’s inappropriate for anybody under the certain age.
The major US studios have their own distribution offices in 90+ markets across the world, whereas independent film companies have to distribute through other companies, due to not being able to afford to do it themselves.
Distributors will be offered theatrical rights which will allow them to put the Film onto a DVD, Reels, etcetera. Royalties are normally paid out to the producers of the Films, for each time it’s played to the public. After two years of the films being shown in cinemas, TV companies such as the BBC, ITV will be allowed to buy theatrical rights, which will allow them to air the films on live tv.
2. Marketing
Marketing is the method companies use to promote a product. The methods they use to advertise are;
• Product Placement is where a product e.g. Aston Martin is placed in a film like James Bond.
This is used because the company like Aston Martin will get above the line and widespread advertising; this can also turn into viral marketing because if there’s a product such as a nice car being used or featured in a film, people will speak about it.
• Synergy marketing – This is when a company like Disney uses a large company like McDonalds to advertise their latest films. For example you will see film like Pirates of the Caribbean on children’s McDonalds Happy Meal Boxes, cups and toys
This is used because Disney will get wider spread advertising, than just their own adverts, if McDonalds advertise their Happy Meals, they’ll advertise the film as well as.
• Viral marketing - viral marketing isn’t always but mainly is when a product/service is advertised by word of mouth. Flashed based games can also be a method of viral marketing.
Companies normally use around 50% of their budget.
Hollywood blockbusters have around 1000 to 2000 reels where as independent and small film producing companies have around 10 to 100 reels per film.
3. Logistics
Film Distributions - Logisitics
Licensing is when your product is given a certificate, for example a film being given a 15 or a violent game being given an 18 because it’s inappropriate for anybody under the certain age.
The major US studios have their own distribution offices in 90+ markets across the world, whereas independent film companies have to distribute through other companies, due to not being able to afford to do it themselves.
Distributors will be offered theatrical rights which will allow them to put the Film onto a DVD, Reels, etcetera. Royalties are normally paid out to the producers of the Films, for each time it’s played to the public. After two years of the films being shown in cinemas, TV companies such as the BBC, ITV will be allowed to buy theatrical rights, which will allow them to air the films on live tv.
2. Marketing
Marketing is the method companies use to promote a product. The methods they use to advertise are;
• Product Placement is where a product e.g. Aston Martin is placed in a film like James Bond.
This is used because the company like Aston Martin will get above the line and widespread advertising; this can also turn into viral marketing because if there’s a product such as a nice car being used or featured in a film, people will speak about it.
• Synergy marketing – This is when a company like Disney uses a large company like McDonalds to advertise their latest films. For example you will see film like Pirates of the Caribbean on children’s McDonalds Happy Meal Boxes, cups and toys
This is used because Disney will get wider spread advertising, than just their own adverts, if McDonalds advertise their Happy Meals, they’ll advertise the film as well as.
• Viral marketing - viral marketing isn’t always but mainly is when a product/service is advertised by word of mouth. Flashed based games can also be a method of viral marketing.
Companies normally use around 50% of their budget.
Hollywood blockbusters have around 1000 to 2000 reels where as independent and small film producing companies have around 10 to 100 reels per film.
3. Logistics
Film Distributions - Logisitics
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